The new masculine fragrance by Prada looks to the values at the heart of extreme sailing as a starting point for new ideas and has evolved from the pursuit of excellence. Taking the esteemed Luna Rossa name as its own, it is a scent with a reverence for the natural world and a passion for innovation. The strength and freshness of the elements is evoked by the interpretation of classic notes in novel forms. A striking bottle and outer packaging reflect the confluence of nature and technology, human emotion and strength that bind to push the limits of possibility.